Intellectual Property Enforcement Services

We are one of the leading IP laws firms with its network spread across Pakistan rendering IPR serving to its clients efficiently.

Protecting Brands, Innovations, and Creativity

At Soft Law Firm, we are proud to be recognized as one of Pakistan’s leading IP law firms, offering comprehensive Intellectual Property Enforcement Services across the country. With an extensive legal network and years of field experience, we help businesses defend their brands and innovations against counterfeiting, infringement, and brand piracy—both offline and online.

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Why IP Enforcement Matters in Pakistan

Pakistan, being the 6th most populous country in the world, presents a huge consumer market—but also faces significant challenges with IP rights violations. The rampant counterfeiting of trademarks, copyrights, patents, and industrial designs in Pakistan continues to damage the reputation, profitability, and market credibility of genuine brands.

In this competitive environment, proactive IP enforcement is not just a legal necessity—it’s a strategic business move.


Our Core IP Enforcement Services

We specialize in Anti-Counterfeiting, Brand Protection, and IP Investigations, offering full-service protection to local and international businesses. Our expert IP team works closely with clients to develop and execute enforcement strategies across multiple platforms—from B2B markets to digital e-commerce platforms.

Our services include:

🔍 Criminal Enforcement Support

  • Identification of infringers and counterfeiters

  • Issuance of cease & desist/legal notices and public notices

  • Coordinating criminal raids with Police, FIA, and Customs

  • Site inspections and surveillance for evidence gathering

  • Monitoring online marketplaces and grey market goods

  • Seizure and confiscation of counterfeit products

  • Filing and pursuing FIRs, including trial support and bail opposition

📄 Civil Enforcement & Litigation

  • Filing civil lawsuits before IP Tribunals and Higher Courts

  • Injunctive relief and stay orders

  • Recovery of damages and compensation

  • Complaints to the Competition Commission of Pakistan (CCP) for deceptive marketing

  • Appeals before High Courts or appellate forums against IPO Tribunal or CCP decisions


Industries We Serve

We have provided IP protection and enforcement solutions to clients across a variety of sectors, including:

  • Pharmaceuticals & Healthcare

  • Consumer Electronics

  • Fashion & Apparel

  • Automotive Parts

  • FMCG & Retail

  • Digital & E-Commerce Platforms

  • Agribusiness & Seed Companies

  • Media, Publishing, and Software


Online & Offline IP Monitoring

We understand the dual threat of physical and digital counterfeiting. Our IP enforcement team uses a hybrid strategy, addressing traditional markets, warehouses, and storefronts, while also tracking counterfeit sales on social media, marketplace platforms, and grey-market e-commerce websites.